When so few companies obtain a health-claim, what makes you think you will be successful?
One of our team members obtained the first European functional food company to achieve an Article 13.5 ‘new science’ health claim from the European Food Safety Authority or EFSA (under the EC Regulation No:1924/2006). It was a “cardiovascular health” claim for a functional food ingredient. It is called Fruitflow™ which is a water soluble extract of tomato and the specific health benefit related to the reduction of platelet aggregation in the blood.
We have a programme of trials which we believe will provide a sufficient body of evidence for a successful health claim application.