Health Claims

We make a number of health claims about our products across our marketing activity. This page outlines what claims we use, why we use them, the evidence to support them and the regulatory frameworks that underpin our use of them.

At the present time, all claims referenced below refer to our only product on sale, SmarterNaturally Soup. Where referring to Recommended Daily Allowances (RDAs), we use the UK Government’s published dietary guidelines as our reference values.

  • SmarterNaturally Soup is high in Vitamin C & Vitamin B6, and a source of calcium & phosphorous, all of which contribute to normal energy-yielding metabolism. (EFSA)
  • SmarterNaturally Soup is high in Vitamin B6 and Folic acid, which contribute to normal homocysteine metabolism. (EFSA)
  • SmarterNaturally Soup is high in Vitamin B6, which contributes to normal protein and glycogen metabolism. (EFSA)
  • SmarterNaturally Soup is high in Folic acid, which contributes to normal amino acid synthesis. (EFSA)
  • SmarterNaturally Soup is high in Vitamin B6, which contributes to normal cysteine synthesis. (EFSA)

SmarterNaturally Soup is high in Vitamin C, Vitamin B6 & Folic acid, all of which contribute to the reduction of tiredness and fatigue. (EFSA)

  • SmarterNaturally Soup is high in Vitamin C & Vitamin B6, and a source of potassium, all of which contribute to normal functioning of the nervous system. (EFSA)
  • SmarterNaturally Soup is high in Vitamin C, Vitamin B6 and Folic acid, all of which contribute to normal psychological function. (EFSA)
  • SmarterNaturally Soup is a source of calcium, which contributes to normal neurotransmission. (EFSA)
  • SmarterNaturally Soup is high in Vitamin C, Vitamin B6 & Folic acid, all of which contribute to normal functioning of the immune system. (EFSA)
  • SmarterNaturally is high in Vitamin C, which contributes to normal functioning of the immune system during and after intense physical exercise. (EFSA)
  • SmarterNaturally Soup is a source of calcium and phosphorous, both of which are needed for and contribute to the maintenance of normal bones. (EFSA)
  • SmarterNaturally Soup is a source of calcium and phosphorous, both of which are needed for and contribute to the maintenance of normal teeth. (EFSA)
  • SmarterNaturally Soup is high in Vitamin C, which contributes to normal collagen formation for the normal function of bones, teeth, gums, cartilage and skin. (EFSA)
  • SmarterNaturally Soup is high in Vitamin C, which contributes to normal collagen formation for the normal function of teeth. (EFSA)
  • SmarterNaturally Soup is high in Vitamin C, which contributes to normal collagen formation for the normal function of gums. (EFSA)
  • SmarterNaturally Soup is high in Vitamin C, which contributes to normal collagen formation for the normal function of cartilage. (EFSA)
  • SmarterNaturally Soup is high in Vitamin C, which contributes to normal collagen formation for the normal function of skin. (EFSA)

SmarterNaturally Soup is made using a unique broccoli powder (GRextra) that contains approximately 5x more glucoraphanin than standard broccoli varieties. (Proprietary data)

SmarterNaturally Soup is made using a unique broccoli powder (GRextra) that contains approximately 5x more glucoraphanin than standard broccoli varieties, alongside active myrosinase enzyme required to convert this glucoraphanin into sulforaphane in our gut. (Proprietary data)

GRextra broccoli was created following decades of research, which resulted in a patent being successfully awarded to protect some areas of this work. (Proprietary data)

SmarterNaturally Soup contains less than 5g of sugars per 100g (0.6g). (EFSA)

SmarterNaturally Soup contains less than 3g of fat per 100g (0.1g). (EFSA)

SmarterNaturally Soup contains just 0.1g of saturated fat per 100g. (EFSA)

More than 12% of the energy content of SmarterNaturally Soup is provided by protein (19%). (EFSA)

SmarterNaturally Soup contains more than 1.5g of fibre per 100kcal (2.25g). (EFSA)

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