© 2024 SmarterNaturally
The Science
Our products are based on more than 30 years of academic and clinical research, so you can trust our broccoli really is a health superstar.
8,000+ studies.
One conclusion.
Broccoli contains a range of natural active ingredients, which have been extensively studied over more than 30 years for their health-boosting effects.
With more than 8,000 research papers published, scientists have come to one clear conclusion:
"All evidence points to broccoli... as being protective against a variety of chronic and even infectious conditions."
Scientific papers exploring the link between broccoli/bioactive compounds found in broccoli and health
Our clinical trials
Our super-broccoli is supercharged to deliver up to 5x the health benefits of standard varieties.
It’s been tested in gold-standard clinical trials for supporting:
Ongoing clinical trials
We’re continuing to explore the benefits of our super-broccoli in new studies, including:
Prostate cancer
Scientists are following-up on patients within our previous ESCAPE trial to see the effect of our super-broccoli on prostate cancer progression.
Funded by The Prostate Cancer Foundation. We will update this page with results once available.
Osteoarthritis
The BRIO study is exploring whether our super-broccoli could help limit pain and slow the progress of joint damage in osteoarthritis.
Funded by Versus Arthritis. More information is available on the BRIO (BRoccoli In Osteoarthritis) website.
Sports recovery
Our clinical trials are exploring whether our super-broccoli could improve endurance, performance and recovery during and after exercise.
Funded by Innovate UK. We will update this page with trial results as soon as they become available.
Our citizen science
programme
Clinical trials are important, but so is testing things in the real world.
That’s why our ongoing citizen science programme explores our impact on real customers.
We’ve collated test results, health outcomes and comments from participants in our citizen science programme into case reports, so you can see for yourself the impact we’ve been able to have on their health and lives.
Delivering multiple active ingredients
Our super-broccoli is no one-trick pony. It delivers a variety of powerful bioactive compounds, including:
Sulforaphane
800
scientific papers
76
clinical
trials
"Given its properties, sulforaphane could be considered... at the forefront of natural medicine."
Quercetin & Kaempferol
5,500
scientific papers
318
clinical
trials
"Studies have shown that flavonoids can delay aging and prolong a healthy lifespan... by maintaing metabolism."
DIM / I3C
2,500
scientific papers
668
clinical
trials
"Evidence is growing that I3C and DIM possess strong potential to prevent several forms of chronic disease."
Broccoli bioactives have been linked to:
Blood Sugar
A healthy metabolism supports lower blood sugar levels by altering our sugar profile, reducing insulin resistance & aiding weight loss.
Weight Loss
A healthy metabolism supports weight loss by encouraging our body to burn more fat & to lay down less new fat, and by reducing our cravings for food.
Heart Health
A healthy metabolism supports our cholesterol balance & boosts heart health, which can reduce the risk of a heart attack or stroke.
Joint Health
A healthy metabolism helps to reduce inflammation in our joints, which can help reduce pain & improve joint function in arthritis.
Cancer Risk
A healthy metabolism makes our body hostile to cancer cells, reducing the risk of common cancers like breast & prostate.
Brain Health
A healthy metabolism helps reduce inflammation in our brain, reducing the risk of conditions like Parkinson’s or Alzhimer’s.
Plants are better than pills
Unlike supplements, our super-broccoli delivers bioactive compounds as well as:
Vitamins
Vitamin C
for collagen, immunity & metabolism
Vitamin B2
for skin, vision & protecting cells from oxidative stress
Vitamin B6
for tiredness, fatigue & metabolism
Folic acid (B9)
for immunity & metabolism
Vitamin E
for protecting cells from oxidative stress
Macronutrients
Fibre
for supporting your microbiome & gut health
Minerals
Calcium
for bones, teeth & muscles
Potassium
for maintaining normal blood pressure
Iron
for reducing tiredness & fatigue
Selenium
for hair, nails & immunity
Manganese
for protecting cells from oxidative stress
Zinc
for hair, skin, nails & bones, plus fertility and metabolism
Choline
for metabolism & liver function
Designed for you...
Our metabolic health is central to our energy, health and vitality. Maintaining it matters – for all of us.
All our products are crafted with our unique super-broccoli, and deliver the same health benefits.
So choose whichever works best for you, and start looking forward to a brighter future.
Both our SuperSoup and our BrocAffex powder are made with our unique super-broccoli (GRextra) and deliver the same boost to your metabolism – so just choose whichever works best for you.
Our SuperSoup is best for: people looking for a simple way to support their health. It’s a fast, convenient meal that fits into your weekly routine – just add boiling water and enjoy.
Our BrocAffex powder is best for: people who want a bit more control over when and how they get their boost. We designed it for athletes, people who enjoy smoothies/shakes, and those looking for a raw product with no added extras.
Both our SuperSoup and our BrocAffex powder are made with our unique super-broccoli (GRextra) and deliver the same boost to your metabolism – so just choose whichever works best for you.
Our SuperSoup is best for: people looking for a simple way to support their health. It’s a fast, convenient meal that fits into your weekly routine – just add boiling water and enjoy.
Our BrocElite powder is best for: people who want a bit more control over when and how they get their boost. We designed it for athletes, people who enjoy smoothies/shakes, and those looking for a raw clean-label product with no added extras.
Our flagship super-broccoli soup. Designed as a fast, tasty & filling meal to enjoy once a week.
Eat just one bowl a week
A fast, tasty & filling meal
Easy to prepare - just add water
Our new raw super-broccoli powder. Designed as a supplement powder that puts you in control.
Match your dose to your needs
Add to smoothies or shakes
All plants - no added extras
...by world-leading experts
We've got your back.
Our team of scientists have been working on our super-broccoli for more than 40 years now – and they’re still doing new research.
They’re powered by the promise that their work could transform the lives of millions.
It’s already started – but we dream of a world where people can live better for longer, and no-one has to grow old before their time.
Prof. Richard Mithen
Lead Scientist &
Professor of Human Nutrition
Steve Morrison
Medical Biochemist &
Head of Regulatory Affairs
